HP Funds New CDW Effort To Target SMB Accounts

Looks like HP is still trying to get a "big Channel" - Yet, is it in printing...

According to a memo "leaked" or obtained by Everything Channel, HP is co-funding "...110 new HP-only CDW sales people selling HP products into accounts with 499 or fewer employees..."

The list will be created by comparing D&B's customer list against existing HP Direct, HP channel partners and CDW customers resulting in more than "500,000 net new customers for CDW to target..."

According to a memo from CDW Executive Vice President Jim Shanks the alliance is set move forward next month and running full-out by year's end.

"We are taking our HP partnership to the next level with a new CDW-HP Alliance team. CDW plans to add 110 salespeople who will specialize in selling HP servers, storage, notebooks, desktops, printing and imaging."- Jim Shanks, Executive Vice President, CDW.

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I don't know how or even if this will influence the Managed Print Service(IPG) side.

It looks interesting - HP has been denied a larger channel(IKON, Global, and Danka) so they may "partner" up with a big Box-Mover in Distribution - Squeezing the smaller printing VAR.

I imagine that the better VAR's would not see this as a real threat - HP can fund and train "500" sales reps, it won't make a difference.

How can you sell Value (the "V" in "VAR") on your butt, over the phone?

Things are changing.

What next? An across the board, 5% price increase in supplies?