Even with the financial woes of the 70s, 80s and 90s as a comparison, all indications are that this little "blip" on the financial radar is closer to an E.L.E. than any other time.
"Unemployment surged by 603,000 in October to 10.1 million, the highest level in 25 years, according to a survey of households. In the past six months, unemployment has leaped by 2.45 million, the largest increase since 1975.
"A stumbling economy seems to have been kicked down the stairs," said Lawrence Mishel, president of the Economic Policy Institute. "This is what a deep recession looks like."
Two issues:
What can this mean for output devices and office equipment sales?
And
What does this mean for the burgeoning Managed Print Services segment?
Not good for the first issue and better for the second.
It's simple really, with the "commoditization" of hardware and the reduction in margins, aren't we looking for the ultimate angle?
The "angle" is lowering costs? Lowering the costs for your customers right now is the most important issue.
Think about it, if you are reducing your clients' costs associated with printing, on a fleet of machines for a good number of employees - the savings your plan, your idea, your "solution"(gag) brings to the table may be enough to save one persons job - and there by helping to feed that person's kid or mom, or grandmother. Letting that one person go to Wal*Mart, or In-n-Out to spend money. And those Wal*Mart and In-n-Out employees get paid because your end user, and thousands of others, went their job.
You think sales people don't do anything?
You think your "job" isn't important?
You think we need more "change"?
When we sell, we change something, we always have - hopefully for the better.
Go Change Something.
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