Its "green", has windmills, solar panels, and is printed...
Ricoh is putting the first green, self powering billboard in Times Square - the $3 million sign will be completely powered by wind and sun.
The eco-board weighs in at 35,000 pounds and will be 55 feet off the ground at 3 Times Square, wrapping around the northwest corner of Seventh Avenue and 42nd Street.
The sign will be the first of its kind on Times square. Ricoh has a similar board in Japan.
Fitted with 16 wind turbines and 64 solar panels, Ricoh spokes person, Ron Potosky, says the unit will produce enough electricity to power six homes for a year. This green "spectacular" also eliminates 18 tons of carbon released into the atmosphere each year.
Passive Sign -
This is a "passive" sign - it is not populated with bulbs or light-emitting diodes. 16, 300-watt floodlights will illuminate custom-printed opaque vinyl sheeting.
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