It is the Best of Times- Copier, Printer, Technology Sales

I see that the blogashere is dispatching its share of gloom and doom.

And predictably, so is the "mainstream" media - but this time, I don't think that the media is exaggerating the circumstances - it is bad out here.

In the sales world, it seems at every turn, there is another "expert" telling us how to sell in these difficult times, how to save our career in these difficult times, how to find clients in these difficult times, and how to make more money in these difficult times.

In light of all the "difficult economic times..." chatter, I have a question:

Why or how is it that we should be doing things differently now?

Shouldn't our "plans" and strategies, our skills and fortitude allow us to face the stiff winds with our chins out?

I mean, as sales people, shouldn't we be use to idiot managers who have never sold, ding dong owners who demand more, expect more, pay less and maximize their personal financial position over others?

Are not we familiar with "negativity", rejection and "turbulent financial circumstances"?

Who of us has never failed? Which one has never been “let-go” and faced the world without a job?

Are we not the same ones who not so long ago, looked at people who couldn't sell themselves out of a wet paper bag, making bank by writing shady mortgage agreements for anyone with a pulse? Was that fair? Was that the way it should be?

Or as outside Selling Professionals, do we take exception with the “inside order fulfillment” folks claiming to be Sales People and demanding like compensation for filling out an order form? Yet, we continue to pound the pavement, make a sale that helps pay for the inside order takers', kids baseball glove?

The bold, the strong and the steady knew it would not last. The smart (and you didn't need to be all that smart) could see that the boom times were built on paper machete – not bedrock.

These times are trying, and will only get more challenging.

Now the REAL you will come out.

Now we will see REAL Rainmakers.
Where once there was no shade, we create forests.
Now we will see who is really good at doing what’s best for clients, families, companies, and our country.

We make something out of nothing. It is what we do, it is what we love to do; it is what is needed to be done.

This is what it means to Sell.

It's not the Profession, it is the people in the profession - there are lots of layoffs right now, you don't need to be reminded. But layoff a Selling Professional, and he will make things happen bringing shade where there once was none.

Layoff a line worker or a cube rat - and he will make everyone around him miserable, spewing blame in all directions, queuing up for the "stupid persons" bail-out.

It’s easy to be in Sales when times are good – let's see who can walk the walk today.

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