Record attendance indicates Europe on track to become largest MPS market
Lexington, KY – December 6, 2010 – The success of the recent European MPS Conference signals strong and growing interest in managed print services, the business model sweeping the imaging industry. The European event drew 162 attendees to Barcelona, Spain from November 10-12. Germany, the Netherlands, Spain and the United Kingdom were among the most represented markets, with participants traveling from 18 different countries as far as South Africa and the United States. HP, Ricoh, FMAudit and DocuAudit Europe were Platinum Sponsors of the 2010 European MPS Conference.
Archived footage of the European MPS Conference Webcast can be found at http://www.mpsconference.com/wrapup/ondemand.html.
“We keep hearing from our attendees that the MPS Conferences hosted by Photizo Group are becoming a watering hole for the industry--a true source of education and networking with peers and experts. That is so important, because with organized, focused resources like these, MPS professionals and users increase their chance of success,” said Photizo founder and CEO, Ed Crowley. The highly acclaimed Barcelona keynote and presentations inspired attendees with stimulating insights and ideas:
"This conference was very beneficial. There were various ideas and a lot of light shed on the MPS movement." John Zahm, CEO of NRS Printing Solutions AG
"It was awesome. It was a lot to take in--hugely rewarding. Presentations were fantastic." David Glen, Managing Director at XBC Group of Companies
"It was interesting, stimulating and good to benchmark with competitors. A particular value was meeting with customers and the indirect channel in an effort to better understand them." Richard Caunt, Head of Managed Print Services, Xerox Europe
“We enjoyed a fantastic learning experience, business opportunities, personal networking and of course, some great fun.”Mike Stramaglio, President of MWAi
2011 Global Conference Reflects Expansion of MPS Market
Photizo Group has also announced it will host the 2011 Global MPS Conference on May 2-4, 2011 in Orlando, Florida. "Given the explosive growth of the MPS Conference series in 2010, and the increasingly international attendees, this conference will meet the pressing need for a premier 'global' event versus another regional conference,” explained Crowley.
Different Factors Drive European Momentum
Conference presenters and participants networked, shared best practices, successful case studies, and connected with what could soon be the largest MPS market in the world. According to Photizo research, Europe is expected to grow from €7.6 billion in 2009 to €21.9 billion by 2014 (24 percent CAGR), surpassing the United States as the leading market.
The gathering MPS momentum in the European market appears driven by leading OEMs developing their top end programs with advanced Stage 3 offerings for enterprise-level clients, and also through channel programs for the small to mid-size business (SMB) sector. In addition to traditional hardware resellers, other channel players in Europe are starting to make an impact with both OEM-led and independent MPS offerings. Large organizations in the IT Distributor and Office Products sectors have the potential to provide an independent MPS offering on a pan-European basis.
Development Varies Across European MPS Market
Of the European countries, the UK and Netherlands are the most advanced and fastest growing MPS markets, followed by the Nordics, Germany and France. “Cultural resistance to outsourcing has hampered development of MPS in some countries, However, this attitude is being weakened by the economic crisis and the need to reduce costs,” noted Steven Swift, Senior Consultant with the Photizo Group office in Europe.
Reduced environmental impact is another dimension of MPS that resonates in Europe. Governments are also getting involved, with recent examples of directives for public sector organizations to move toward MPS for environmental as well as cost reasons.
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Media contact:
Misty Hamel
Director of Marketing, Editor
1-859-873-4518 ext. 109
mhamel@photizogroup.com
About MPS Conferences
MPS is becoming a worldwide industry, and the MPS Conferences provide a venue for thought leaders to gather to share best practices and real case studies. MPS Conferences have been held in Europe, Asia, North and South America. They provide an unmatched educational and networking forum for end users, channel partners, vendors, consultants and others within the managed print services industry. For more information on global conferences, visit MPSConferences.com.
About Photizo Group
Photizo Group is the market’s main source for ongoing business intelligence about the rapidly growing opportunity of managed print services (MPS). MPS involves managing hardcopy device fleets (copiers, printers, multifunction devices, and fax machines) in a unified fashion, often outsourcing this to an external vendor. Photizo Group provides the most complete body of research on the managed print services market. From its landmark MPS study in April 2008 to ongoing research covering North America, Europe and Asia, Photizo has emerged as a leader in dynamic business intelligence about the MPS market. The firm also offers proprietary studies and custom consulting. Vendors, dealers and enterprises can find MPS information and resources at http://www.managed-print-services.com, including an “MPS Quick Facts and Figures” page.
“Photizo” is a trademark of the Photizo Group. All other trademarks are the property of their respective owners.
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