Yes, I believe the long standing transactional business model of the copier industry will have to die before the paperless office ever stands a chance. Indeed, the majority of the die-hards in the industry are motivated, trained and developed to increase paper in the office, not decrease it.
You see on the vendor supply side, there are different types of providers. For the purpose of this blog, let's focus on the die-hards, the traditional copier companies that dig in their heels, resist change and insist that the old school way is the best way. Or at times...the only way.
It is no secret that thousands of owners, managers and copier/mfp reps thrive on six and seven figure incomes all derived from selling office machines to produce as much toner/ink on paper as possible. The die-hard copier teams have goals to sell copiers/printers/mfp's to businesses "without regard". That is without regard except for the numbers. The higher the number the better the number whether its in units, price or pages. Hear that cow bell ring...seriously.
Read the rest, here...really good stuff!