Words Of Power: The Difference Between Product and Service

When I first saw this video, I immediately recognized the difference between selling product and providing a service.  I saw it in the lady who changed his value proposition from

"I am blind. Please help." 

to

"It's a beautiful day and I can't see it."

A simple variance.  Not a lie and if anything, the purest of content; without spin and heavy in perspective.

How are you presenting your value proposition?  Are you true to you - at a deeper level - or are you simply forwarding, "We sell managed print services"?




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