I just attended the MPSA webinar, "MPS What Went Wrong?"
Gleaned Tidbits:
1. Comp plans helped kill MpS. It is more difficult to sell MpS when working within a copier-based comp plan. Why don't reps receive residuals on MpS contracts? If you say, "they'll stop selling..." you've got a hiring problem as well as an ineffective compensation plan.
2. Although there is a global decline in output, the panelists, are not seeing a big decrease in the SMB. Actually, some SMBs increase output with new MpS engagements.
3. Not much has changed since 2011. This is my personal observation. Although the panel consisted of some of the brightest minds in MpS, the subject matter was a product of some sort of time loop. We could have and may have, hosted an identical webinar back in 2012. What does this mean? It could reflect new players in the MpS realm or it could mean that few folks jumped on the MpS train back in 2009, or MpS is still elusive.
What is my big take-away?????
greg@grwalters.com