The selling profession after Covid19:
"We have to start doing what was said we were doing but never did."
We're all talking about the "new" ways to sell.
Covid19 is forcing galactic shifts in the way we do business; from the back-office to the sales trenches. What I find striking is the more we talk about what needs to be done in a post Covid19 sales engagement, the more we find the basic selling skills apply more than ever.
Here are a few of the concepts and skills presented over the decades regarding sales and selling:
- Build Trust
- Attract Like-Minded Prospects
- Consult
- Be the Trusted advisor
- Increase Your Business Acumen
The books, lectures, and classes of the past decades all told us to be more a consultant and experts in our industry. Lately, in the last decade, salespeople have been told to become thought leaders, create content, find a 'good match', and help the prospect in their purchasing journey.
We've been saying it for decades. These are basic skills. Now is the time to ACTUALLY do what we have been saying we do. Engage the basics, and get to the root of the art of selling. Once we do this, virtual selling will return to 'Selling'.
