Salesforce has recently announced the addition of new fields for gender identity and pronoun data in its products, which will enable businesses to collect and manage customer data more inclusively. The new feature will help organizations to build trust and form deeper connections with their customers.
Salesforce’s new gender-inclusive features will provide organizations with more choices about whether, when, and how to use this data while empowering each customer to tailor fields to best fit their unique needs.
Executive Summary:
- Salesforce has announced new fields for gender identity and pronoun data in its products to help businesses collect and manage customer data more inclusively.
- The new fields will be launched across standard objects representing people on Salesforce and will enable customers and their users to select, identify, and capture pronouns and gender identity.
- Salesforce's new gender-inclusive features will provide organizations with more choices about whether, when, and how to use this data.
- The gender-inclusive features were designed in close partnership with Salesforce's Inclusive Language Steering Committee, including members of Outforce and Out and Equal.
- Organizations must prioritize safety, use transparency to create trust, empower their customers, and champion inclusive language to obtain accurate and reliable data and create better customer experiences.
The new gender-inclusive features were designed in close partnership with Salesforce's Inclusive Language Steering Committee, including members of Outforce, the company's LGBTQ+ employee resource group, and Out and Equal, an Oakland-based organization working on LGBTQ+ workplace equality. The gender-inclusive features will standardize these fields, and admins will no longer have to create custom fields for their organizations, enabling them to capture more accurate customer data and deliver quicker time to value.
Using the right identifiers is an important way to build trust and drive customer success. The new fields will provide businesses with an easy, built-in pronoun and gender identity options, while also empowering each customer to tailor fields to best fit their unique needs. The Salesforce platform's new gender-inclusive features will also provide organizations with more choices about whether, when, and how to use this data.
Salesforce is committed to protecting people from discrimination, exclusion, and unintentional disclosures. Therefore, it is essential for organizations to prioritize safety, use transparency to create trust, and empower their customers. Organizations must provide their customers relevant options and let them choose what they disclose, and gender data does not always need to be collected. Using language and terminology that is affirming, people-centered, and inclusive is critical to obtaining accurate and reliable data and creating better customer experiences.
The new gender-inclusive features by Salesforce will provide organizations with more options, enable admins to capture more accurate customer data, and empower each customer to tailor fields to best fit their unique needs.
This will help businesses build trust and form deeper connections with their customers while protecting them from discrimination, exclusion, and unintentional disclosures. It is essential for organizations to prioritize safety, use transparency to create trust, empower their customers, and champion inclusive language to obtain accurate and reliable data and create better customer experiences.
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Tweet: Salesforce takes a step towards inclusivity by introducing new fields for gender identity and pronoun data in its products, enabling businesses to collect and manage customer data more accurately and respectfully. #Salesforce #GenderIdentity #PronounData #Inclusivity
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