It was a typical Friday afternoon when a buddy and I had the unexpected pleasure of chatting with a newly minted copier sales professional. The setting was informal, cigars and bourbon and remote via Zoom, yet charged with the enthusiasm of someone eager to make their mark in the industry. As we shared stories and strategies, our conversation drifted to a fundamental challenge that every salesperson faces at some point: a stalled sale.
The question posed by our eager newcomer was as straightforward as it was profound: “What do you do when a sale has stalled?”
Is this the quintessential selling query of all time, or what? Yes, Greg. Yes, it is.
As you can imagine, we answered with all the standard responses,...
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