Is Being on LinkedIN Good for Selling?

Yes.  Yes it is.

The platform has been around longer than dirt.  Not really.  I joined in 2008 but wasn't part of the LI first gen.  LinkedIn has outlasted many and is truly Business oriented, moving away from the 'recruiter' stigma of the early days.

Today, if you're not on LI, as a business, you're small potatoes', non-existent.  

Of course, YOU are on LinkedIn, aren't you? Great.  Now use it and dare I say, you should be on LI more than you useless, time consuming, redundant CRM. "there...I said it...now we can be friends"

I would be better if you didn't share the above nugget with your sales manager. 

Here are three good sources of ideas to help you move through the maze that is personal branding, selling and the digital world.

Prospecting on LinkedIn: Does it Pay?

"Advanced B2B professionals are developing relationships on LinkedIn.  It’s worth repeating — new salespeople are initiating contact, establishing credibility, and building bonds and rapport online.

You’re Probably Doing Social Media Wrong. Here’s How To Do It Right. Jenna Miller

"Think of social media like a bank account. If you want it to grow you’ll need to deposit more than you withdraw. Each post is either adding or taking from your social bank account. 

Using LinkedIn to Gain Trust and Attract Leads - Lindsday Kelley

"...positioning yourself as a trusted advisor — as the industry expert you are! You share relevant information via reputable articles, blogs and long format posts (we’ll get to these in short order). As the next week progresses...

For now, LinkedIn is THE B2B platform.

Tomorrow? I'll tell you when I get there.

Cheers!