New to Copier Sales: You Are the Marketer

In your world of selling copiers, you’re not just a salesperson—you are your own marketing department. Your dealership HAS a dedicated marketing team or is working with an external firm, yet the responsibility of how you present yourself and your brand falls on your worthy shoulders. 

Marketing departments are valuable, no doubt, and they provide essential tools like templates, Pantone guidelines, and sometimes content that you must use. But when it comes to closing deals, the marketing department isn’t sitting next to you.  They haven’t logged miles and worn shoe leather to get to the table.  It is you sitting across from the decision-maker. It’s you who hears the word “no,” and if you don’t make your quota, it’s you who doesn’t get paid. Meanwhile, the marketing department still collects duckets.  Not a gripe, just an observation.

Taking control of your marketing

So, what can you do to market yourself effectively while aligning with your dealership’s brand? Here are a few steps to ensure you are not just a copier person, but a well-rounded professional who knows how to solve business problems and works with the best in the business.

Read the rest, here.