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Monday, July 21, 2008

Managed Print Services: Leading Edge and Bleeding Edge



Don't let the SALES GUY touch the machine! 

I recently had the honor of attending a training session intended for "technical" types. Both pre-sale and post-sale technicians were in attendance - about 13 of them and 1 of me. Resellers from all over the country - Edgeline resellers; Edgeline technicians.

That's right. 13 techs and one salesperson. Oh, the fun we will have.

The classes were covering Job Accounting in session one and Printing Security in session two.

I won't bore you with the details, but I will tell you this - early in the first session the instructor queried, "...what's going on out there in the field, do your customers seem to be interested in reducing printing costs?" - I am paraphrasing the question but the response, or better yet lack of response, I am not.

The collective answer? "Nope." "Not on any customers mind or radar.", "They just want to reduce their lease payment, that's all"

I fell out of my chair - I blurted it out, "MPS is the hottest issue out there right now, if you think your customers aren't on it, you are wrong." - And my reward for being one of the first to contribute to class discussion?

Dead silence. Blank stares. Crickets.

The first time I participate in class, this is what I say? I felt it was going to be a very long two days.

Well, the experience improved - a great deal. The guys represented the highest level of certification available from HP. I found everyone engaging and knowledgeable about the industry and their place in it.

We all have common struggles, challenges, and successes.

Still -

After reading Ken's articles, "Crossing the Document Output Divide" and "Customers Don’t Know What They Don’t Know." I wonder exactly where MPS is in the industry. It doesn't feel mainstream. It feels new and frontier-like. It feels like we are still making this up as we go along.

I wonder about the blank stares and shrugged shoulders I observed in class. I wonder about the blank stares I receive after I explain my version of MPS to a prospect.

With Managed Print Services, "Bleeding Edge" and "Early Adopters" are titles not only applied to prospect types but also Provider types.

This is a special time.

Leaders Lead.


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Men With Pens



Shooting From the Hip

No, they do not sell Penis-Mightiers. In my quest to improve writing skills I have looked at many, many sites - this one is a good one.

I really liked this post.

They are on my Role and can be found here.
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Sunday, July 20, 2008

Edgeline - "Just an InkJet"

July, 2008

Just an Inkjet printer? Well, yes...it's like comparing the Kon Tiki with the Space Shuttle. 

I have heard this from a few prospective Edgeline clients recently. 

 - And I have to ask myself, how did this come to be? 
 - How did this statement of fact come to be an objection in the selling process? 
 - How can Edgeline Technology, ink-based, first be compared to and then relegated down to the level of a "DeskJet 500"? 

In the phrase, "My Competition and the Ignorance of my Prospect." The ignorance issue, I can deal with. Ignorance can be cured, but stupidity can not. And in this case, if Ignorance is the disease, I am the Cure. More importantly, what lies beneath this "objection" is the fact that competitors to Edgeline may be paying attention and developing strategies against it. 

I can not tell if this is an organic occurrence or if some "xerographic" people are distributing "talking notes" - to be honest, I can not imagine anyone (Xerox, Canon, Ricoh, K/M) worrying too much about their eroding market share relative to Edgeline. Edgeline just isn't there yet. Well, the Edgeline technology is but all the necessary "accouterments" around the technology (channel, brand recognition, business philosophy, etc.) from HP are not in place just yet. 

Edgeline has only been on the streets for about a year now - and there is a long row to hoe on the way to moving 3400 units a year. It will get there - and in five years, we may be all lauding how impossible it must have been to use machines that only produced color at 60 pages per minute. If you like this post, try these:

So Really. What is the Big Deal about "Ink Jet"??

A Return to Edgeline

Edgeline...and the BreadCrumbs...



Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193