It's not Easy Being Green - "Don't Take My DeskJet"

You really can not make this up...I have been performing a few assessments lately, and the cultural impact is most observed when we try to remove the desktop units...

You gotta go here at ComputerWorld "Shark Bait" and check it out.

Break Into Pharmaceutical Sales By Selling Copiers?

I found this article somewhat interesting. 

 From the article: "...The technology market including copiers is a very different type of sales environment compared to pharmaceutical sales. Since customers can often be one-time purchasers only, salespeople in technology tend to use a more aggressive form of sales in order to secure the orders..." -- Technology salespeople are more aggressive. 

Ok, well, it seems that almost everyone outside of the industry has got all of us salespeople inside the industry all figured out. I haven't looked at a possible client as a "one-time" purchaser in nearly 10 years. 

 More -- "...An overly aggressive drug representative can easily turn off physicians and even lose the opportunity to future appointments. I’ve actually seen this happen to some drug reps out in the field as doctors have candidly told me that they refuse to see certain reps because of their aggressiveness. 

Therefore, some pharmaceutical companies will not hire former salespeople who were in more aggressive selling environments unless they can prove that they can tone their styles down to adapt to the pharmaceutical medical scene..." -- Tone THIS down, I got you're TONE...right...here... "... whether one should try to get some experience selling copiers in order to break into pharmaceutical sales. 

The answer is all previous sales experience dealing with real customers is an asset whether it is dealing with copiers, rental cars, medical equipment, or even retail sales. 

 The key is being able to use these selling skills and adapt one’s style to fit in well with the pharmaceutical sales environment. In many ways, selling technology equipment can be a more challenging form of selling because in many cases, one doesn’t get the benefit of follow-up appointments with customers..." -- I think this guy just "dis'd" me... didn"t he? 

Well, I remember a few years back when a Pharm recruited all the USC cheerleaders for sales positions. It is a brilliant idea and one I would participate in, especially the interviews - but I digress. 

Check this funny blog post about Pharm-Rep watching. But how can anyone from an industry like that make judgments like this? Click to email me.

Printer Operations Group - Ed Crowley Brings them into the Light

This Post introduces POG but the real "gold" is in the white paper found here.

Go get it.

I was impressed. The ideas are good.

What I find most intriguing is that this represents yet ANOTHER definition and approach in Managed Print Services - specifically from the true, billable, Consultant side.

I will not break down the white paper - go get it.

But here some highlights from the White Paper:

- Billing for assessments

- Vendor Neutrality

- The Deployment Curve - 4 stages

- "Root Cause Analysis"

- Result of an assessment is a Road Map not a Proposal for Products

- Cultural Navigation