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Wednesday, July 7, 2010

How To Sell Managed Print Services: A Great Question From LinkedIn

Well, the newbs are coming out, again.

Not to worry, the industry can always use new blood. But I do find the questions and the simplistic pontification tedious and fatiguing.

A new to the MPS World sales rep(I can't call him a MPS Selling Professional yet)asked a great question,

"I sold copiers and printers for a while. I recently got into MPS. No longer am I wasting time on the same accounts.

What tips are out there to be a successful MPS professional. How do we get people excited about MPS???"

Answers:

Tuesday, July 6, 2010

Reading on an iPad, Kindle or good ole Paper: Which is faster?

7/2010 


A study has been conducted: What's better to read on, an electronic device or paper?

"Summary:

... people reading long-form text on tablets find higher reading speeds than in the past, but they're still slower than reading print..."

Uh oh...maybe Print Isn't Dead, yet...

This study looked at 32 participants, each reading an article that on average required 17 minutes, 20 seconds to read - a Hemingway short.

The media included an iPad, Kindle, PC monitor, and a printed book.

I have cut and pasted right out of the article by, Jakob Nielsen.

"Results: Books Faster Than Tablets

The iPad measured at 6.2% lower reading speed than the printed book, whereas the Kindle measured at 10.7% slower than print. However, the difference between the two devices was not statistically significant because of the data's fairly high variability.

Thus, the only fair conclusion is that we can't say for sure which device offers the fastest reading speed. In any case, the difference would be so small that it wouldn't be a reason to buy one over the other.

But we can say that tablets still haven't beaten the printed book: the difference between Kindle and the book was significant at the p<.01 level, and the difference between iPad and the book was marginally significant at p=.06.

User Satisfaction: iPad Loved, PCs Hated After using each device, we asked users to rate their satisfaction on a 1–7 scale, with 7 being the best score. iPad, Kindle, and the printed book all scored fairly high at 5.8, 5.7, and 5.6, respectively. The PC, however, scored an abysmal 3.6. Most of the users' free-form comments were predictable.

For example, they disliked that the iPad was so heavy and that the Kindle featured less-crisp gray-on-gray letters. People also disliked the lack of true pagination and preferred the way the iPad (actually, the iBook app) indicated the amount of text left in a chapter. Less predictable comments: Users felt that reading the printed book was more relaxing than using electronic devices. And they felt uncomfortable with the PC because it reminded them of work.

This study is promising for the future of e-readers and tablet computers.

We can expect higher-quality screens in the future, as indicated by the recent release of the iPhone 4 with a 326 dpi display. But even the current generation is almost as good as print in formal performance metrics — and actually scores slightly higher in user satisfaction..."

See the study here.

Click to email me.

Monday, July 5, 2010

DOTC's ReCharger2010 Pre-Show Review: Who To See

January 1, 2010, I was given the honor of trying to pull a messed up, terribly run, unprofitable MPS Practice out of the fire - Operation Phoenix.

It is true that I have been involved, writing about, evaluating, talking, being sold and advised on all things MPS. Not only therotically, but in practice.

What I know about MPS is both utilized and enhanced by my "day job" - I talk the talk, and sell the dream.

There is nothing anybody can say to me now, that I haven't heard or recognized about MPS.

For example, I could go back to articles I created almost two years ago, and repost as new, the content is still, if not more, relevant today.

Since the show in May, I have been inundated with many vendor programs, MPS software, assessment training and "How to" webinars/seminars, they are starting to look alike - not just because of plagiarism.

I think I may be the only person in the world who has seen under the hood of both Canon and Ricoh's MDS programs; evaluated PrintAudit, FMAudit, and PrintFleet - two and three times over the past 3 years and utilize some of the best HP tools ever created.

I have witnessed PagePack evolve from version 1.0 to 3.0(there never was a PPack 2.0). I know the difference between Cabon 6 and Axess; CompTIA and Your MPSA - I remember when Great America was simply a "leasing company" and barrister meant "lawyer".

I am on Managed Print Services 'overload'.

Enter, Recharger 2010, next week in Vegas.

For me, what could be better? Vegas, a scant four hour drive, and Managed Print Services - booze, pole dancing BlackJack and output Geeks - Nirvana.

Next week, during the show, I will be out of cell range, off the grid. No laptop, no phone and barely any GPS and no MPS.

Into the Sierra Nevada's - almost 100 miles of 4x4 only trails behind me.

But - I can't leave without a few words regarding the 2010 Recharger Expo.

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193