The Uniform Company and "Document Management" - From Creation to Destruction

In a past life, I worked for Cintas - a uniform company.

I sold uniform programs which  generated weekly revenue over a contracted time period. We manufactured our own uniforms, like an OEM.

Once a week, our trucks would come out to customer site, collect dirty uniforms, bring them back to the plant and wash them - this was part of our basic service.

Not only did we clean the uniforms, we would inspect and automatically repair or replace worn garments - this was one of our 'value added' services.

For all this, the weekly charge was around  a buck and a half per change of uniform - approximately 15.00/week/employee.  

If the employees paid, we called it a self-funded benefit of employment. If the company paid 100% we called it a company supported, corporate identity program.

The point is 'recurring revenue'.  Each week our trucks would touch every single customer.  Recognizing the potential, the company started adding soap dispensers and air fresheners to their rug and towel programs.  Then the company bought the second largest First Aid kit provider.  I didn't even know there was such a thing.

Soon, in addition to logo'd uniforms, we were renting mop heads, selling embroidered golf shirts and hats out of a catalog. 

You see, the company recognized the value of customer contact AND recurring revenue - at a significant profit.

Not long after, Cintas bought a document archiving and destruction company - that's right, from uniforms to 'document management'.

Qualification is Key

Selling managed print services requires plenty of up-front activity. Not just the “1,000 phone dials get 100 conversations get 10 appointments” kind of pre-sales work.

I am referring to the kind of toil that ranges from assessment, walk-through and configure to price up, present, close and execute.

Today, there are lots of “tools” designed and pitched as time savers, short cuts in collecting data and calculating your cost.

These wiz-bang packages generate proposal templates complete with fleet data and pricing. Even with all these nifty tools a minimum of 15 business days could and should be required to acquire base information about fleet content and rough volumes.

But even then getting the deal is just a

There's More -

Managed Services - Qualification is Very Important.

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Transform 2012 Global Conference - in the city that begins with an "O" and ends with an "O"..

Transform 2012 Global Conference Focuses on Transformation to the Business Services Model


HP joins as first Platinum Sponsor

November 14, 2011 -- Midway, KY -- Photizo Group will lead the print services market in a new direction at the Transform 2012 Global Conference in Orlando, Florida on May 24-25, 2012. Transform 2012 is the next evolution of the popular Global Managed Print Services (MPS) Conference that will focus on the necessary services transformation facing the MPS channel.

“The Transform 2012 Global Conference is managed by the experienced MPS Conferences team and we’ve introduced a new theme into the agenda in response to the shift we’re seeing, across all levels of the technology marketplace,” said Edward Crowley, Photizo Group founder and CEO. “The upcoming Transform Conferences will focus on helping dealers, resellers and other channels transform from hardware-centric business models to services-based approaches.”

HP recognizes the opportunity in service transformation

HP is the first Platinum Sponsor of the Transform 2012 Global Conference. “As our first Platinum Sponsor, HP has shown a strategic understanding about where the MPS channel is heading. We are honored to have their commitment to bringing this important content and education to the MPS dealer and reseller community,” said Crowley.

“The managed services market is evolving and we are excited about the opportunity to have more in depth partnership with our customers. We intend to bring to market new solutions that take advantage of key trends, leverage our channel partners and create world class capabilities,” 

said Mike Weir, vice president, Strategy and Marketing, LaserJet Enterprise Solutions, Imaging and Printing Group, HP “This is an exciting time for HP to be engaged in leading forums like the Transform 2012 Global Conference.”

Content Centered on Business Transformation

The conference program has four tracks, with additional pre-conference workshops on May 23. The main agenda covers the four key areas that are impacting channels today:

• Transforming the Customer's Environment (beginner discussions)
• Transforming Business Processes (advanced discussions)
• Transforming Your Organization (management discussions)
• Beyond Print: Transforming the Market with Technology (market trends, technology, vendor presentations)

Photizo invites applications for speaking opportunities at the Transform 2012 Conference. More information is available at http://www.photizogroup.com/conference/be-a-speaker/.
In addition to the educational events, a Golf Scramble at the Waldorf Astoria Golf Club is planned for attendees on May 22. More information about the Transform 2012 Global Conference agenda and activities can be found at http://www.photizogroup.com/global2012/.

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Misty H. Gonzalez
Director of Media & Publishing
+1 859 846 9830 ext 109