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Tuesday, November 22, 2011

"MpSr's...Come Out and Play..."

The VARs are out and they are all gunning for us.

To get through the maze, to get out of the city, it's going to take all we know, all we've ever been.

We'll lose friends and meet new allies.  Sticking together might get us through.

Being true to who we are, as individuals, traitors, undeniable, unlimited...that's how we make it.














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Sunday, November 20, 2011

Friday, November 18, 2011

Mobility Print is Dogma. DOTC calling it. No. No way. Nope.


11/2011

The final gasps of a dying niche - print/clicks/marks on paper.

Mobility Print, means I can print from my Droid or TouchPad from almost anywhere.  But, for me, the numbers are not all that impressive:

Print a hard copy in a hotel? Sure, 12 pages a year.

Print my airline tickets? Sure 52 pages a year.

My mother printing my aunt's recipe for stuffed turkey? Sure, 11 pages a year.

Print a map? Okay, another 13 clicks.

That's 87 pages. In a year. At 12 cents/image, we're talking about a buck a year.

Print People Magazine at home? Nope.

Download a .PDF from Scientific American, for 99 cents? Possibly.

Applying this to the B2B world, when Alaska Air issued each pilot an iPad, they replaced every, single flight manual for every jet in their fleet.

Mobile print philosophy would argue that if the iPad had the capability of printing, each pilot would go home and print a manual the night before a flight.  Wha, wha, whaaaaaaaaat?

Guess who is most interested in mobile print? Go ahead, guess.

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193