The Next Managed print Services

From Los Angeles over to Davidson, North Carolina up to Oconomowoc, Wisconsin; from IT to corporate identity programs to copiers, back to IT, then managed print services, managed services, and back to Managed print Services.

What a checkered, varied and wonderful path. The journey continues.

I met Dave Westlake years ago when he was pitching his print security package - back then, nobody cared about security and printers. So he pivoted into asset management. His mapping tool created interest, and received traction in the IT realm, not the print world.

One day, Dave called me up asking for my advice. He was working with a client who wanted to build an MpS practice and was wondering about the hiring criteria for a MpS Practice Manager, inside a $300M VAR. After a 20 minute outline/oration, I simply stopped and said, “Dave, there is nobody out there with this level of experience in BOTH imaging and IT - except me."

One thing led to another, interviews conducted, offers made and accepted. Five months after our initial conversation, I was on my way from Ft. Meyers, Florida(87 degrees, sunny) to Oconomowoc, Wisconsin(12 degrees, cloudy) with a mission to first see if MpS made sense for the organization and then build a practice.

My consultations revealed this VAR, just like many others, did not hold print as a very high priority - for the organization or their clients. The sales people were accustomed to quoting million dollar hardware deals, not $4,500.00/month service contracts. The money was too little, the effort too involved.

So nine months into an engagement, I got the call into HR. “Print is not a strategic initiative of the company. Your position has been eliminated.” All righty then - nice to have met you all, it was a thrill helping you discover you didn’t need me or my expertise. Have a nice day.

Life.

While employed, I pitched Dave’s software to the VAR as a great way to help IT customers integrate different software systems onto a single screen, and was roundly rebuffed. “Oh, it’s just an asset management package…” The interpretation was incorrect, but for some reason, I didn’t waste time or breath on the argument.

They missed the point. I had customers begging me for a solution like Atlas. IT Directors from large financial institutions and one of the largest healthcare providers in the world were asking me for a way to integrate data from dozens of disparate databases.

Red flags fluttered in my toner-fused mind. I kept my mouth shut.

Days after being let go, I called Dave. Remember, if it weren’t for his phone call 14 months back, I wouldn’t be freezing in Oconomowoc, a gajillion miles from the Pacific. We decided to work together and double our efforts in the already proven niche, IT Lifecycle management. He may have felt pity or guilt - not sure.

But a funny thing happened on the way to the IT Department - we started to see Atlas as a natural choice for copier and print providers looking to pivot from MpS into IT. It’s easier to talk about tracking hardware than outsourcing the help desk or configuring hybrid BDR solutions.

Looking at the different mapping, assessment, ROI, proposal generating, and TCO tools left me exhausted and mystified - I would never purchase or inflict any of those tools on a sales team. We can’t get reps to type information into SalesForce or Oracle, how the heck are to expect them to operate and drive these behemoths?

I’ve managed and built MpS practices. I’ve created and helped institute managed services practices inside copier dealerships. In my own practice and in every other MpS organization I’ve been involved, the tools to sell, service and run the business is a large, complicated, hodgepodge of strung together software packages.

If by chance, an organization had moved forward with an integrated platform, a system that generates everything from TCO to before and after maps, the system is cluttered, complicated and heavy. Lot’s of dealers and most customers do not need or want to review a plethora of charts, graphs and spreadsheets crunching print related data.

 I’ve heard them tell me so.

Atlas isn’t any of these things. I can conduct a simple walk through and interview, plot devices, capture machine data, document workflow involved, etc. right on my tablet or phone. MpS Practitioners can conduct assessments, utilize their wisdom and close more deals. It doesn’t matter if a DCA or thumb drive is utilized. Move forward with end user interviews, collect the data, plot devices, present your solution and close.

As a Practice Manager, I was always downloading invoice and toner costs out of EAutomate, collecting dispatch data from ConnectWise, merging Crystal reports and .CSV files in an Excel spreadsheet. After a few hours, I had a pretty good profit and loss presentation ready. Back then, I wondered if I would ever be able to boil all that data into a single screen, reflecting live data.

One can dream.

This is good stuff. Atlas helps MpS sales people, Practice Managers, Owner/Principles and customers managed and visualize the entire environment. What’s more, the system is designed to work inside existing workflows, organically optimizing processes and steps - not replacing existing tools in a ‘rip and replace’ manner.

For print specific providers, Atlas offers more than just toner/ink device management - out of the box, Atlas can track ALL assets, not just SNMP/MIB based. Manage the printers and copiers for 12 months, then move the conversation to IT Lifecycle management of PC’s, monitors, and phones. That’s just one

I’ve evaluated all the tools even working with some few know exist. I like simplicity. I like low overhead. I like tools that are implements, not replacements for creativity and thought.

That’s why I liked Printelligent. That’s why I picked Preo/Printelligence back in 2011 and promoted PrinterLogic in 2014 - simple, effective, relevant. I’m looking forward to evangelizing Atlas as an easy to use, scalable tool. A tool to be used in the field and in the board room.

Atlas - Mps, Find Your Way.

Is Managed Print Services Making a Comeback?

April 2016

Back in the day, about four years ago, every OEM, large dealership, consultant, and training house had a managed print services program. Indeed, the big concerns tossed millions of marketing dollars at prospective MPS practices — remember the great Oki motorcycle giveaways and those Ricoh MPS roadshows? How about the Photizo conferences?

Times changed. More importantly, misaligned expectations, shortsighted hiring practices, and lack of ownership commitment killed many practices. The final blow came as OEM after OEM applied shell-game tactics, pitching themselves as services-led, but hamstringing dealers in the form of equipment quotas. How can ANY manufacturer promote a philosophy which endeavors to reduce the number of machines in the field?

So they didn’t. Instead, MPS corporate programs grew like weeds, defining optimized fleets as “machines carrying the same logo” and promising 30 percent savings

Relegated to “supplies and service” management, MPS slid to the background. Especially when the new “shiny object,” Managed Services, took center stage. But a funny thing happened on the way to the NOC — turns out, managing PCs and end-users and selling to IT folks isn’t as easy as it was expected to be. Indeed, quoting, presenting, and closing IT deals is downright difficult — more so than MPS. The selling is different, prospects act differently, and the infrastructure to support service agreements can be daunting. Once again, a great idea gets bogged down in the real world.

So we tried managed services, didn’t like the results, and now are looking at MPS from a different perspective.

“Maybe MPS isn’t so difficult, after all.”

Read the rest, here.

Is Managed print Services experiencing "the third day..."

Yes, MpS is coming back.  I know dozens of successful MpS practices engaging clients, supporting MpS, and making a profit today; it isn't that we've completely abandoned the idea.

But, I'm observing that we've left MpS to pursue the latest shiny object, managed services.  I'm not deriding that effort - worthy is the quest away of print.

And no, clients haven't fallen prey to our hypnotic social media or cold call campaigns - they've heard the "30% savings" mantra and see through the "optimized fleet" scheme.

What I see is that we've come full circle.  MpS programs, benchmarks, best practices, and philosophies have been rooted and everyone has logged their "10,000 hours. 

Today, we've got programs and associations:

CompTia's Managed Print Services community, Xerox PagePack, Canon MDS, Ricoh MDS, HP MPS, Toshiba Encompass, Lexmark MPS, Sharp MPS, Muratec MPS, Kyocera MDS, Okidata MPS and the grand daddy of them all, your Managed Print Services Association.

Today's software, unavailable in 2008, reads devices and spits out proposals in the blink of an eye. 

Like cities in the dark, MpS programs dot the landscape: Supplies Network, Digitec, LMI, Clover, Synnex and more provide sales training, assessment/TCO tools, and automatic toner fulfillment. 

These managed print services pillars are proven, standardized and in place.  In other words, managed print services is the status quo.

The establishment is MpS.

Consider the following:

MpS is part of a stale and complacent offering.
Is there anything staler than copiers, printers, and paper? No.  There is nothing more old-fashioned than marks on paper.  Don't believe me?  Ask your customers.

The providers are not in touch with customers.
While we've been promoting OEM-specific solutions and telling prospects about our 14 new models,  businesses have been shifting from copying to scanning, relieving themselves of those big, nasty A3 copiers, and going paperless - without our help.  

Think I'm wrong?  Check Xerox's earnings for the past 3 years; review HP's numbers for the same period and feel for those Lexmark CxOs, crash-coursing Mandarin.  They all lost touch years ago.

These shinny offerings are wedged into old business models.
I've had paying clients tell me, "...if it(managed services) doesn't fit into the 'blah, blah, blah', copier dealer business model,  it will never work..."  Indeed, even successful managed print services practices utilize yesteryear's example; contractual services tied to equipment placements.  What once was our strength, is now our greatest weakness.

"Complacent, out of touch, old business models"-
I challenge you to google, "How to Recognize an Industry Ready for Disruption" - you'll find that we are sitting on the bubble.  

The niche is primed for major turbulence; bigger than experienced at the beginning of MpS, and separate from current consolidations(OEM/Dealer).

I suggest that you and I are on the cusp of a Revelation and Revolution. The MpS 'third day'. Resurrection.

This time, the MpS revolution will be carried forward by in-the-field, MpS practitioners, free of stifling processes and discombobulated compensation plans...

This time, executives who've forgotten how to sell, aren't fashioning a strategy designed to secure more self space, create equipment quotas then calling it 'managed print services'...

This time, we help our clients move away from ink, away from printers, away from copiers, without the promise of 30% savings...

Who's coming with me?  

This moment will be the moment of "....something real and fun and inspiring in this God-forsaken business and we will do it, together..."

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