New to Copier Sales: Who Do You Read?

 

I remember one of the first MPS training sessions I sat in on, back in 2007. It was conducted by Steven Power. He admitted to taking his “how to sell copiers” material and molding the curriculum into “how to sell MPS.” Truthfully— and to his credit — the class could have been applied to ANY industry and type of B2B sales.

Which is why I paid attention and remember it to this day.

Since then, I’ve been a party to hundreds of different sales classes, seminars, and symposiums.

#ArcDrive Does Not Do Trials. You Shouldn't Either.

Something has been on my mind for a week or so regarding sales. (go figure)

The Free Trial.

Do you send a fully configured copier to a prospect as a trial? The practice was common back in the day and carried a close rate in the high nineties. I don't hear about trials all that much anymore - I mean, who hasn't seen how a copier works?

The other day, we had a request for a 'trial version' of #ArcDrive.

We won't do trials, we don't do trials. Why would you ask for one when the investment is less than 0.001 percent of your total revenue - why are you hesitating?

I know why.

New to Copier Sales: What is Convergence?

There are probably a few terms you hear thrown around these days in the copier industry: “Transformation,” “digitization” and “disruption” are common ones. Another one you’re probably starting to hear a lot more of is “convergence.”

Convergence has a few definitions, but the one most applicable to our industry is “the merging of distinct technologies, industries, or devices into a unified whole.”

Impressive.