New to Copier Sales: How to Sell Solutions

What, exactly is a solution? According to Merriam-Webster, it is “an action or process of solving a problem” Sounds simple, doesn’t it?

In the land of copier sales, duplexing (the ability to place images on both sides of a sheet of paper) was once considered a solution. Indeed, the times were much simpler.

Today, the phrase “solution selling” is as old as the hills — some say obsolete. But as with most opinions, it depends on who you ask and how you define solutions. Solutions are less about the “how” and more about the result, but when selling hardware, we tend to get caught up in the how. We talk about how long we’ve been in business, how toner is applied to paper, how much more can be saved with our lease and how fast our device spits out paper.

All true, but excruciatingly boring and out of date.

#ArcDrive - rSX Anti-Ransomware PRESS RELEASE

FOR IMMEDIATE RELEASE   

March 12, 2020

Contact Greg Walters

262-370-4193 or greg@grwalters.com

Oconomowoc Technology Team Brings the Most Innovative and Secure Anti-Ransomware Protection to the Copier Industry with ArcDrive - rSX.

Oconomowoc, Wi. – Greg Walters, Inc. announces a new ransomware defense system embedded on all ArcDrive systems.

“Ransomware Attacks Double in 2019…” – McAFee

“Ransomware costs businesses more than $75 billion per year.” – Datto

“75% of companies infected with ransomware were running up-to-date endpoint protection…” – Sophos

“Ransomware is a threat to all of us, but for small and medium-sized companies, a ransomware attack is especially gruesome as it can destroy the business”, says Greg Walters, President, Greg Walters, Inc., “this is why Team ArcDrive is releasing ArcDrive - rSX.”

Most anti-ransomware programs rely on back-up files and remediation, ArcDrive - rSX takes a more aggressive posture.

Communist Red China & #Lexmark

Chinese and American

"State Governments' Failure to Scrutinize the Purchase of Lenovo and Lexmark Equipment Jeopardizes Data Security"

A report released from embargo on February 24, 2020, "Stealing From States: China's Power Play in IT Contracts" unearths scathing facts around Lexmark, the US military, Communist Red China, and state/federal contracts.

Lexmark doesn't want you reading the report - and for good reason.  You will be shocked to learn the degree to which Lexmark has been challenged in the past over security issues, and why being connected to or owned by a Chinese company is worthy of high concern. For instance, in 2016 the Chinese Communist Party passed the China Internet Security Law. This law requires any company headquartered in China, to keep data in-country and allow Chinese authorities to 'spot-check' on the data at any time.

"A Chinese military unit has been inserting tiny microchips into computer servers used by companies including Apple and Amazon that give China unprecedented backdoor access to computers and data, according to a new Bloomberg report."

So much for data security.