New to Copier Sales: Four Tips on Selling During COVID-19

2020 has been a rough one, but if you’re reading this you’re still in the business – in the fight.

Schools, bars, buses, trains, planes, manufacturers, retail shops, and even copier businesses are frozen in time. The fear created by COVID-19 has paralyzed everyone. We’ve all gone from thinking five years in advance to crossing our fingers and looking 60 days ahead.

The landscape has completely changed. Your newly learned skills: phone work, value proposition, bond and rapport, open-ended questioning, presentation, and demonstration talent are not nearly as important as your resolve.

And forget product knowledge. Speeds and feed, for now, are irrelevant.

Fourth of July, 2020 in Wisconsin

Kids in a pickup with water pistols...so many laws broken.

The Fourth of July, 2020: 

1. Attended an unsanctioned, non-corporate sponsored, 'illegal' 4th of July parade - kids on bicycles. The most patriotic 4th of July, ever. 
2. Witnessed fireworks across the landscape - both illegal and certified. DID NOT SEE MORE THAN 5 MASKS. 
3. Had a 'passionate' discussion regarding Columbus and statues with a collegiate sophomore. Yes. I went exactly as you think it did.

The Parade -

While sanctioned riots roll over the country, the cancel-culture wimps have cancelled most 4th of July events including parades.

It was a secret.  As the days of Paul Revere, times and locations spread via word of mouth, "There might be a parade at 11AM, pass it along."

Why Are Copier Dealers Demanding Staff Return to the Office?

June 2020

The past few months, paid ‘experts’ yelled “change or die”.  It’s been a broken record for decades.  In the end, no matter how loud and often these pundits shout, “You are not changing!”, you HAVE changed – you ARE changed.  It is inevitable – everyone and everything transforms. 

Instructing us to change is nostalgic.

 

Today, in the turbulence that is Covid19 are the ways of 2019 still viable? Your customers have changed.  They now wish for fewer face to face meetings, prefer working with an existing relationship, and no longer consider “remote” a dirty word.  Many companies are moving to a remote working relationship with employees.