New to Copier Sales: Sales Lessons Learned in the Last Year

I’ve been saying for almost 12 months that virtual selling and remote work is the wave of the future. I’ve also predicted that few people will go back to the office to work — which as you know will greatly affect your ability to sell copiers.

Well, ladies and gentlemen, I’m prepared to say that I was wrong with my prediction on how few people will come back to the office because some major corporations have announced a back-to–the-office policy. Companies like Bank of America, Wells Fargo and T. Rowe Price are announcing policies, and predictably, so are large commercial property firms. Any company with an interest in commercial real estate, office space and financing encourages everyone to come back to the cubicle.

This is counter to what happened over the last 12 months. Revenues for companies that operated during the pandemic went through the roof.  Productivity for work-from-home employees increased by double digits. Employees were happier, reconnected with their family, ate fewer cold dinners, and never missed a soccer game.

However, this didn’t bode well for people who make a living renting office space, running parking lots, or selling copiers.

People will be coming back to the office, but does this mean they will be buying more copiers?

Probably not. But the gift ...read the rest here.

"Nobody Wants To Work."

Maybe, if you treated employees better when they were working for you, they'd come back to you today.

"We can't find any good employees and we're just starting to come back."

"People do not want to work and who blames them? They can stay at home and make just as much as I would pay them!"

Well then, maybe you should pay them more.  Maybe you should have valued them more when they did work for you.  Maybe, you shouldn't have demanded they stay late, and miss their kid's soccer game.  

"Our employees don't want to come back to the office.  They are the least engaged."

Could it be that after nearly 100 years of office work, everyone is recognizing that engagement with a corporation is a one-way escapade?  

That corner office, 401k, and 12 days of vacation are all part of the trap.

Companies have convinced employees that long commutes, cube farms, terrible co-workers, hostile working environments, company policies that defy logic, 2.5% pay raises, overtime, water coolers, ping-pong tables, and company half-barrels are worth the cold dinners, missed little league games,  red-eye flights, brainless managers, and corporate disloyalty.

They've convinced you that your worth is determined by who you work for, how many hours you put in, and how loudly you tow the company line.  They had you believing that if you worked anywhere but under the florescent sting of an open floor plan, you wouldn't get anything done.

Remember the companies who just 12 months ago were saying, "We're all in this together.  We want what's best for all our employees." and are now treating the same employees like nothing happened you are shameful.  They worked in a completely unfamiliar environment and learned more about technology, human-to-human communications, and getting things done than a dozen of your "corporate training sessions" could ever muster.

Your revenues went through the roof.  Company travel costs approached zero - no client visits, no hotel, dinner, or drinks on the expense reports - FOR A YEAR.  Sure, bigger companies still paid rent - but utility costs tumbled, and what about all those government loans?

Every one of your employees who worked at home deserves a HUGE increase in salary, a bonus, or both and you know it. 

Additionally, the mantra, "Everything has changed because of the fear of COVID-19." is true - so why are you going to manage your workforce the same way you did in 2019?

But if we let our employees work from anywhere, we'll lose that personal touch and will kill our corporate culture."

Personal connection in the business world is a fallacy - it does not and can not exist.  Any bond established under the influence of business transactions is by definition, impersonal.  All the relationship-building, all the dinners, lunches, and drinks spent with a client or prospect are designed with one goal in mind, get their money into your pocket. 

Don't play the "personal touch" card in an effort to force employees back to the cages. 

By the way, working from anywhere doesn't kill the corporate culture, it IS corporate culture.

The argument for returning office workers back to the office revolves around:

1. A need for centralized management is built on mistrust and insecurities.
2. The Luddite view of "getting back to normal".
3. An effort to bolster commercial office space return on investments.

We are witnessing the struggle between indenture and freedom; between value and being unvalued.

The good news is that your skills are transferrable to organizations that want to be part of the future and understand monolithic structures of management are part of a bygone era.  Find those companies and go work for them - from anywhere on the planet.

Cheers!

The Age of the Introvert Salesperson

Sales has changed. You remember how it used to be, right? Waiting in the lobby for that big appointment. Impersonal boardroom meetings.  You sat across the table from each other; you didn’t tell him too much and he didn’t give you any clues as to what he was thinking.

You bantered and built trust through non-verbal communication techniques — the ones you read about in the sales book du jour.  Or maybe during a sales meeting, one of the more seasoned professionals imparted you with knowledge. “Pace your prospect,” he told you. “When he leans in, you lean in. When he crosses his arms, so do you.”

Your presentation skills involve walking the room, waving your hands, smiling, nodding, looking people straight in the eye. All this comes easy for you, doesn’t it? You are an extrovert.

Back in school, you were the center of attention.  You have no fear of attending parties by yourself. Peers, prospects, and colleagues consider you outgoing and engaging. You’re boisterous, lively, energetic, entertaining, maybe charming.

Friends and family have been telling you for years, “You’re such a people person, you should go into sales.” So one day, you took their advice and jumped into the sales profession.

Read the rest, here.