Eight Ways to Sell to Corporate Culture in 2022

Much is being said about how the work-from-home movement will negatively impact the corporate culture.

What is Corporate Culture:

"Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires." - Investopedia

Long established and organically grown, corporate culture resists outside influences - you, as a salesperson are an outside influence, especially in the post-Covid age. 

Today, implemented managed print services still presents a shock to the system and a threat to the 'how we've always done it' position.  

Visualize an MpS implementation as an enhancement to your customer's existing workflow.  

How can you cut through the fear of change, when that fear is on the global pandemic level?  Go with the flow.

One of the first articles I wrote was about implementing a managed print services program and the risks of ignoring corporate culture in the process. 

Back then, we were concerned about the impact of reducing devices on the way people felt about their jobs. MpS engagements were new; they changed the way toner was ordered and revealed how the number and location of devices could be a shock to the system.  

Today, implementing new services is a shock to the system because it threatens the 'how we've always done it' position.  

Visualize an MpS implementation as an enhancement to your customer's existing workflow and be 'like water.'

Workflow is about optimizing the processes of everyday business tasks. In other words, it’s how work gets done. Change is guaranteed, and the corporate culture at the organizational, departmental, or personal level can’t help but be influenced. 

I once heard a really smart guy say, “Culture kills process every day.” It’s something we should all keep in mind.  

Journalism is Dead

This morning's Rabbit Hole...some of the leading 'news' papers landing pages...what is the difference between reflection and projection?

It's just interesting...no mention of the Durham probe, which I find more interesting. And look at the MSNBC landing page...should journalism use adverbs, qualifiers, or sarcasm in headlines? "right-wing blockade...", "Why Republicans want Hillary Clinton investigated - Again.", of course, MSNBC is opinion-based so they get a pass.

I don't care particularly about content, it is remarkable seeing a pattern of coverage.

It's just looking at all the headlines, the nugatory subjects permeate all the industrial news media you gotta wonder if each editorial staff meets in the same room.

I'll let you decide.

Here are the landing pages for today, February 15, 2022:

Three Reasons Managed Print Services is Not Dead

When one defines Managed print Services as "toner and service for printers on a single invoice..." MpS is dead.

But if you believe that managing devices and the business process associated with output is MpS, especially as organizations are reducing hardcopy, then MpS never went away.

IT folks hate printers and copiers for many reasons. They're big and hot and dirty, connect to their sacred network, pose a security risk, and that's not all. The biggest gripe is out of all the software and hardware an IT department supports, output devices are closest to the End User. And end-user support is the worst - face-to-face conversations are challenging because they usually start off with the word, "Why doesn't...?" IT techs don't like to be challenged or questioned.

This is a vacuum and your MpS prowess helps you fill that void for your clients.

Anti-MPSr's fail to recognize, managed print services was always our way into the IT realm. Real MpS includes optimizing workflows, working with IT resources, removing challenges associated with moving information not delivering toner, and dispatching service technicians.

Three reasons for Real MpS is not dead: