New to Copier Sales: The Three Levels of Prospects, Part 1

I once believed selling was selling — that no matter where I lived, or what I was peddling, the act of selling was the same.  From personal computers and insurance in mid-Michigan to corporate identity programs and copiers in Southern California, I was told by many learned sales managers, trainers, and “experts” that “sales is sales is sales.”  

They were wrong.

Of course, there are differences across the selling spectrum. Geography, local economics, and social norms impact decision-making on a varied and personal level.  To treat everybody the same is an injustice.  Advanced B2B selling has moved beyond a cookie-cutter methodology.

As far as I see it, there are three levels of B2B prospects:

Here.

Remember When Twitter Banned anyone Talking about Fouci

Remember all those neighbors calling the police because there "are people standing in a line outside a bar..." or "...there are too many people sitting in the park, next to each other..." or "...that business is open during a pandemic..."

Citizens trusted the government and they believed the talking heads, the experts, on the evening news. Why wouldn't they?  

Well for one reason, the experts lie.  All the time.

Remember when aliens and spacemen from other planets were fake?  Not anymore - UFOs are real - and now everything is in question.  

For 60 years flying saucers were the subject of 'crazy people' nothing but swamp gas and weather balloons.  The pandemic was worse.  It is like the gov't telling us to believe in flying saucers and shame those who do not. If you don't believe in little green men, you can't go to work or leave your home, and your 'friends' ridicule you as a UFO Denier - follow the science.

How to drink like Greg Walters...

I wish...