E*Commerce: Where B2C Thrives and Old Business Systems Go To Die.

Summary: DOTC argues that selling office technology has become a commodity, with e-commerce platforms replacing the need for sales reps to pitch the product. The author suggests that instead of focusing on the hardware, companies should shift their focus to managed services and helping businesses increase sales, reduce costs, and grow profits.

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You've heard it, "If you aren't on my e-commerce platform, you're going to die."  or this one, "Today, you don't need any outside sales reps.  Your prospects don't want to talk to your pushy, commission-breath, hired guns anymore...they'd much rather tap a few keys and have the copier show up at the door."

Well, not that bad.

To be certain, having an ecomm presence is a good thing- for ribbons, toner cartridges, staples, highlighters, and white out.  Groceries, bicycles, and yoga pants are easy to purchase online as well.  So are motor oil, shampoo, peanuts, air compressors, and even lawnmowers.

Do you see the common thread?

Commodity: a mass-produced unspecialized product

Happy Halloween: Grover's Mill, NJ - October 30, 1939

"...We know now that in the early years of the twentieth century this world was being watched closely by intelligences greater than man's and yet as mortal as his own. 

We know now that as human beings busied themselves about their various concerns they were scrutinized and studied, perhaps almost as narrowly as a man with a microscope might scrutinize the transient creatures that swarm and multiply in a drop of water. With infinite complacence people went to and fro over the earth about their little affairs, serene in the assurance of their dominion over this small spinning fragment of solar driftwood which by chance or design man has inherited out of the dark mystery of Time and Space. 

Yet across an immense ethereal gulf, minds that to our minds as ours are to the beasts in the jungle, intellects vast, cool and unsympathetic, regarded this earth with envious eyes and slowly and surely drew their plans against us. In the thirty-ninth year of the twentieth century came the great disillusionment."

It was near the end of October. Business was better. The war scare was over. More men were back at work. 

Sales were picking up. 

Level Up With West, Ken and Me

I had a great time with these guys talking about office technology and the new way of the Worlds.

Check it out, here.