Salesforce has recently announced the addition of new fields for gender identity and pronoun data in its products, which will enable businesses to collect and manage customer data more inclusively. The new feature will help organizations to build trust and form deeper connections with their customers.
Salesforce’s new gender-inclusive features will provide organizations with more choices about whether, when, and how to use this data while empowering each customer to tailor fields to best fit their unique needs.
Executive Summary:
- Salesforce has announced new fields for gender identity and pronoun data in its products to help businesses collect and manage customer data more inclusively.
- The new fields will be launched across standard objects representing people on Salesforce and will enable customers and their users to select, identify, and capture pronouns and gender identity.
- Salesforce's new gender-inclusive features will provide organizations with more choices about whether, when, and how to use this data.
- The gender-inclusive features were designed in close partnership with Salesforce's Inclusive Language Steering Committee, including members of Outforce and Out and Equal.
- Organizations must prioritize safety, use transparency to create trust, empower their customers, and champion inclusive language to obtain accurate and reliable data and create better customer experiences.