How Many Product Lines Are Too Many?

Scott Cullen put a nice piece together about multi-line dealerships.

A quick summary:

Tik Tok Bill is Bad.

so..let me get this straight...

When China buys farmland in the US, that's okay.

When China flies a spy balloon over the 'amber waves of grain', we create a meme.

When China let's covid out, we can't say 'China'.

...meanwhile...

Diving Deep: The Initiation Rite into Copier Sales

There is a belief in marketing that we generate demand by reaching out to as many cold leads as possible. Dialing for dollars is the best way to guarantee increased sales. It’s the age-old mantra, “It’s a numbers game, kid.”

Success depends on sheer numbers. Contemporary approaches to selling are varied and proven, but it is still challenging to speak with strangers — especially when you’re convincing them to do something. In the New World of Selling, great salespeople uncover demand. The best attract demand.

In this edition of Your 90 Days New to Copier Sales series, we’re going to talk about what I call “Total Immersion.” It is a hectic and committed time to not only consume information, but for high activity and communications. This is the stage where you’re out on your own, hustling, getting to know your territory and the types of people you will be working with, hopefully, for a long time.

Here are three ideas to work within your second 30 days that pay homage to past success while illuminating a clear path forward:

Read the rest, here.