New to Copier Sales: Total Immersion

There is a belief in marketing that we generate demand by reaching out to as many cold leads as possible. Dialing for dollars is the best way to guarantee increased sales. It’s the age-old mantra, “It’s a numbers game, kid.”

Success depends on sheer numbers. Contemporary approaches to selling are varied and proven, but it is still challenging to speak with strangers — especially when you’re convincing them to do something. In the New World of Selling, great salespeople uncover demand. 

The best attract demand.

New Copier Salespeople: Verticalize Yourself

Ever felt like you’re speaking a different language than your prospects? Welcome to the power of verticalization. To some, this will seem obvious — picking a vertical market and becoming the best at recognizing and applying services to solve industry-specific challenges, using and understanding the common language or jargon, and knowing when to proceed down the selling journey.

Success in Office Technology - The Imaging Channel

Here we go.

The world is changing, as it always has, this time, 

"As businesses navigate the ever-evolving landscape of office technology, dealers are finding themselves at the forefront of a changing paradigm. The traditional model of providing print hardware solutions faces unprecedented challenges marked by a shift to hybrid work, flat to declining print volumes, the rise of artificial intelligence in the workplace, and mounting pressure to embrace sustainability. 

 However, within these challenges lies a silver lining for a new and promising beginning."

Read more, here., here.