Photizo - They get it right and have been there from the beginning.
Before Gartner ever considered an MPS Quadrant, Photizo was there.
IDC, didn't know MPS.
Back then, half of our "esteemed" instructors carpet bagged on dealer fear.
When the consultants of the day were espousing the similarity of MpS to color and poo-pooing MpS as "just another marketing scheme..." Photizo tagged the name "Hybrid Dealer" - of course, they copied the phrase.
That's what Copiers Do.
Back then Gartner didn't give a lick.
IDC, didn't know MPS.
Back then, half of our "esteemed" instructors carpet bagged on dealer fear.
When the consultants of the day were espousing the similarity of MpS to color and poo-pooing MpS as "just another marketing scheme..." Photizo tagged the name "Hybrid Dealer" - of course, they copied the phrase.
That's what Copiers Do.
While others were 'find and replacing' the word 'copier' for 'MPS', Photizo published the Three Adoption Stages of MpS.
And just as others enveloped those three into their MPS talk-track, Photizo added even more stages, resulting in the above chart.
And just as others enveloped those three into their MPS talk-track, Photizo added even more stages, resulting in the above chart.
They've gotten it. They've been on it from day one.
Now some in our ecosystem confuse me with them, promoting me as a Photizo employee or worse, their hatchet-man. Don't get me wrong, I have no problem being a GunSlinger, but I choose both my allies and my targets - nobody tells me where the Red Dot lands.
Truly, if back in the day anybody else was saying what Photizo was saying, I would acknowledge them as well.
"...Sooner or later, One has to take sides, if one is to remain human..."
So we make our choices and we stick with the plan. I chose Photizo because they've been right there on the same page as I, seeing the same things I have in the field from Genesis. And sometimes, they make people uncomfortable - awe, poor baby...